Structure

[Bold statement.] [CTA or silence.]

Example

Limited to 50. No restock. You already know.

Structure

Real talk — [2-3 sentences.] [Forward-looking close.]

Example

Real talk — Been quiet. Not done. 3GRAMS is back and the next chapter is sharper than the last.

Structure

[Product name.] [Design detail.] [Feeling/use-case.] [Availability.]

Example

Melt Prism. Borosilicate glass. Hits different in low light. 22 left.

Structure

[Hot take on culture/design/industry.] [Optional: Agree or disagree?]

Example

Most cannabis brands design for the lowest common denominator. We design for the people who notice.

Structure

[What others do] vs. [What you do].

Example

Mass produced vs. limited to 100. Marketing copy vs. the product speaking for itself. That's the difference.

Structure

What [subject] is about: — [value 1] — [value 2] — [value 3] Nothing else.

Example

What 3GRAMS is about: — Limited runs — Design-first — No compromises Nothing else.

Structure

[Product.] [Count.] [One line — no begging.]

Example

3G3D Chamber — 8 remaining. Link in bio. That's it.

Structure

[Direct question.] [Optional 1 sentence context.]

Example

What's the piece you bought from us that you'd never give up? Curious.

Structure

[Something you don't usually share.] [Why it matters.]

Example

We killed 3 colorways before landing on this one. The one that almost shipped looked clean but felt safe. 3GRAMS doesn't do safe.

Structure

[Acknowledge the gap.] [State the energy.] [Tease what's next.]

Example

Took some time. Built some things in the dark. What's coming next is going to make sense when you see it.