Weekly Metrics
Every Sunday, open Instagram Insights and fill in these 5 numbers. Compare week over week.
Saves
People saving your post = they want to come back. Strongest signal.
Shares
Someone sending your post to a friend = free distribution.
Profile Visits
People clicking through = your content is doing its job.
DMs Received
Conversations = buying signals + relationship building.
Link Clicks
Traffic to Shopify = purchase intent. Closest metric to revenue.
| Metric | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Saves | ||||
| Shares | ||||
| Profile Visits | ||||
| DMs Received | ||||
| Link Clicks |
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