Dashboard
30-day Instagram strategy for 3GRAMS — overview
Your pieces aren't accessories — they're objects. Shoot them like they belong in a gallery, not a smoke shop.
Your perspective on design, taste, culture, what you're paying attention to. This is where trust gets built.
Direct selling. New product, restock, limited run, raffle. No apology. Scarcity is in your DNA.
4-Week Structure
Week 1
Re-Announce
3posts
Week 2
Establish Taste
3posts
Week 3
Build Conversation
3posts
Week 4
Push & Measure
3posts
Content Ratio
5 Metrics That Matter
Saves
People saving your post = they want to come back. Strongest signal.
Shares
Someone sending your post to a friend = free distribution.
Profile Visits
People clicking through = your content is doing its job.
DMs Received
Conversations = buying signals + relationship building.
Link Clicks
Traffic to Shopify = purchase intent. Closest metric to revenue.